65% OF PEOPLE RECALL VISUAL IMAGES AFTER 3 DAYS, ONLY 10% RECALL SPOKEN WORDS
ZIP CODE MARKET NICHE CAMPAIGNS LEAVE A VISUAL IMAGE WITH CONSUMERS THAT LASTS LONGER THAN OTHER MEDIA.
One behavioral study shows, that on average, after three days we can recall 10 to 20% of a spoken word, only 10% of written but an astonishing 65% of a visual image (Source: Joyce, Showers 1989). . . .
Visual memory for scenes is surprisingly robust. We wished to examine whether an analogous ability exists in the auditory domain. Participants listened to a variety of sound clips and were tested on their ability to distinguish old from new clips. .
. . . “In every situation, however, auditory memory proved to be systematically inferior to visual memory. This suggests that there exists either a fundamental difference between auditory and visual stimuli, or, more plausibly, an asymmetry between auditory and visual processing.” . . .
65% of consumers will recall a graphical/textual email message after 3 days. Only 10% will recall the written or spoken word after 3 days.
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Source: National Library of Medicine https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2667065/